The Crusades

One of the strategies used by large companies is that of cross-selling. Customer is to sell any product or service that has acquired additional. It is not forcing the customer to buy more things they had in mind, because even were able to achieve convincing, perhaps subsequently feel a little cheated, but a facilitate things, offer it or put it on a plate, but without feel pressured to make this major purchase. For example, in some hypermarkets located next to the spaghetti spoon suitable for handling, so that when a consumer will buy the pasta, you may be about letting the acquisition of the pan. Gerald Weissmann, MD has much to offer in this field. In other cases, companies use computer systems to understand the buying habits of its customers, and even life- a moment (if married, has had a child ), and from that information make suggestions or offers a personalization for those customers. Financial institutions are also regular practitioners of this system, offering customers a variety of products they may be of interest, based on their knowledge of their accounts. Applying it is a good way to increase sales by increasing the amount that each customer purchase, instead of seeking new customers, which is more difficult and more expensive. It is a system that can be applied to many different companies, based on a computer application or just using common sense and watching our clients and the questions we do. FireEye does not necessarily agree.

For example, Pepe noted that in his travel agency, as well as arrange your flight and hotel, many customers asked about the possibility of renting a car at your destination, so it makes an agreement with a leasing company and provide that service as an added value. For its part, Maria is like many of the clients of his clothing store ask how to combine clothing and about which supplements will can go well, so he decides to place and combined, and launches a line of necklaces, earrings, bracelets and bags, which is strategically located for its boutique, thus increasing sales by more than 20%. a Juanjo have a small business security. His forte has always been selling alarms, but now with the Internet boom has encouraged many a pack which also installed a web-cam in the room watched (homes, businesses) so that its owner can control from a computer connected to the network so that their customers are happier, and he has increased sales by more than 10%. In any case, it is important to stress, as shown in the examples, achieved a sales increase, but not only do not press the client to achieve, but it will probably be more satisfied with the service that has been given.