Managing Director

With HRCONNEXION promote the tourist young, Hamburg October 23, 2012 – PRCONNEXION passes now scarcer marketing budgets also officially their many years of experience in tourist communication, PR, marketing and planning with getting to the young of tourist companies. With its new brand of HRCONNEXION, the German-Greek company offers now also seminars in the fields of tourism business administration, service marketing, customer behavior, customer loyalty and database management, press work and creative event management for tight budgets. During my 10 years part-time work as a College Professor and lecturer I was approached again by tourist companies, to offer company internal seminars”, said Christiane Hensel-Gatos, Managing Director and co-owner of Athens communication agency PRCONNEXION, which has its second headquarters in Hamburg. For 3 years we train Manager and other employees of tourist companies, including the Hamburg Messe und Congress GmbH with great success”, She said now it is time to give a name to this success and our approach to customer-focussed, economic-oriented communication thus also a variety of other companies to offer “, she said. HRCONNEXION”is reminiscent of PRCONNEXION for human resource – human resources management. This new segment of the training to be offered in Germany, as well as in Greece.

As a graduate in business administration (FH) / MBA offers the Director of PR and marketing agency, Christiane Hensel-Gatos, seminar leader and coach the best conditions. You studied business administration with specialization in tourism and marketing at the University of Munich / Kempten, Professor of tourism economics and transport management in Germany and visiting professor in Rhode Iceland, United States was and until today, tourism management, teaches part-time tourism marketing, strategic marketing of services, and transport management at universities. With their many years of experience in senior management positions of various international tourist companies such as ACCOR and Lufthansa, the gap in the field of training for executives, especially in tourism, she would now fill. Our goal is managers, team leader, self-employed and entrepreneurs, but also employees who are in direct customer contact for current marketing topics to raise awareness so that they meet the challenges of increasing competition both communicative and economically it.”, said Christiane Hensel-Gatos, which trains among other things as a lecturer at the Chamber of Commerce event specialist hosts. Further and continuing education are essential and indispensable, for companies so just in management positions, but also in the handling can be properly traded with the customers”, added the independent entrepreneur. Essential benefits to are awareness of customer needs in conjunction with consistent, strategic integrated marketing mix on tourist services the tab in the Competition to secure. In the tourism industry, which is dependent on the personality of each individual, recognized still too rarely, that every employee in the handling requires a well-developed knowledge of functioning markets, constantly changing customer behavior with decreasing customer loyalty and cost-efficiency in the use of marketing and communication tools with the customers”, Christiane Hensel-Gatos describes the current situation. All dates are already fully booked for the year 2012. HRCONNEXION offers open seminars in Germany and Greece from January 2013. Individual company internal seminars are held all over the world.